Starting a business and running its day-to-day activities are two different things. Business owners who start theirs and outsource the process often have a different story than those actively involved in running their businesses. Like any other business, establishing a hospital, clinic, or private practice doctor comes with challenges. One of the greatest challenges is marketing and lead generation.
While most people don’t readily consider clinic digital marketing experts, they soon see the need to leverage their digital presence to drive growth, leads, and conversion. If you’re at this phase of your business, you could use some tips to improve your online presence and bottom line.
Below are some recommended digital marketing tips for hospitals, clinics, and doctors.
Build a Responsive Website
Responsive websites are one of the key foundations of establishing an online presence. With responsive websites, you can cater to the needs of prospective clients across all platforms, whether mobile, desktop, or tablet.
Businesses looking to maximize their reach and lead generation potential cannot afford not to have a website or build an unresponsive platform. In addition to responsiveness, provide helpful information and resources to bring potential patients in. You can have your staff doctors or medical personnel create blog posts or resources based on questions common to their practice.
These resources can reel in potential patients looking for expert guidance and information. It can also help you to convert them from readers and visitors to patients.
Get Listed on Directories
Most businesses overlook the importance of business listings in directories. Even if you don’t have a website yet, getting your business name, address, and phone number listed on local, relevant, and niche directories can help raise awareness about your brand and business.
You can also generate leads from such directory listings, especially as potential patients are more likely to choose clinics, hospitals, and doctors nearest them for medical consultations and healthcare services.
Establish a Social Media Presence
One more excellent and free way to reach your audience is to go where they are. Meeting your potential clients on social media platforms like Facebook, Instagram, TikTok, and Twitter can be a game changer for your business. You can establish a relationship with them, provide free tips and engaging content, and ultimately establish yourself as the most preferred hospital, doctor, or clinic for the services you render.
Using your social media presence to share information about your practice, and the environment, patient feedback, and more can also reinforce your position as your community’s go-to healthcare service provider.
Leverage the Power of Search Engine Optimization
Search Engine Optimization (SEO) is often underestimated but offers huge returns and rewards. Although considered slower than paid advertising, SEO can set the foundation for long-term ranking, brand visibility, lead generation, and traffic.
With SEO services done the right way, you’ll be able to identify and fix the factors that may be hurting your ranking ability – whether it is your website structure and architecture or content. You’ll also be able to identify and fix core issues like page load speed, website fluidity and responsiveness, and others.
All of these can help you revamp your business, redefine your position, and put you in the faces of potential patients searching for healthcare service providers like you.
To leverage the power of SEO, you may need to hire an SEO company to identify the problems and map out the right plan and strategies to increase your visibility and leads.
Leverage the Power of Emails and Newsletters
Email marketing is one of the most successful forms of marketing you can leverage. Collecting patient emails and shooting them emails and newsletters can keep them abreast of the latest information at your hospital, practice, or clinic. It can also help them take advantage of special events, promotions, and discounted healthcare offers. Ultimately, you’ll leverage their interest in your business to remind them of the services you render, thus registering yourself in their subconscious for later needs.
If you’re already leveraging email marketing with no positive outcome, chances are high that you aren’t doing it right. Consult with a professional or an email marketing company to design the right template and test what works for your audience.
Digital advertisement has improved over the years. Businesses, including hospitals, doctors, and clinics, can leverage advertisements on popular social media and search engines to drive sales and leads.
Unlike traditional advertising, digital advertising helps save money as you only pay for the leads generated for your business, instead of paying an upfront cost with no guaranteed conversion.
Showcase Reviews and Testimonials
Over 80% of internet users say they make buying choices based on past reviews and testimonials. You too can leverage this to improve your appointment booking and lead generation. Source for reviews and testimonials from past patients and showcase them online. This can effectively improve your brand presence and reinforce confidence.
Using the tips above can help you establish a solid online presence to generate more leads and revenue.