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SaaS SEO: Everything You Need to Know


Whether you are a new SaaS business or an established platform within the industry, a solid knowledge of search engine optimization (SEO) is essential.

With the ability to boost your presence online, boost your rankings on SERPs, and drive traffic to your website, find out everything you need to know about SaaS SEO, including:

  • What is SaaS SEO?
  • Why is SaaSimportant?
  • SaaS SEO: Keyword Research
  • On-Page SaaS SEO
  • Technical SaaS SEO
  • Link Building
  • Final Thoughts

What is SaaS SEO?

SaaS SEO refers to the process of growing the organic traffic to your SaaS site via the implementation of search engine optimization strategies such as on-page SEO, off-page SEO, and technical SEO.

An effective SaaS search engine optimization strategy can help you achieve top Google rankings and drive lots of organic traffic directly to your website.

Why is SaaS important?

When it comes to the SaaS industry, search engine optimization is crucial, as without it, you cannot hope to outshine your competitors online and increase your customer base.

As a digital marketing strategy that drives organic traffic (i.e., free traffic), it is a much more cost-effective option than paid advertising, which is often too expensive for new businesses.

SaaS SEO: Keyword Research

Keyword research is a key part of an SEO strategy and involves selecting key phrases or words that are relevant to your business and the products or services that you offer and then optimizing your content with them.

If you are new to keyword research, the process can seem a little daunting, but don’t worry, you will soon get the hang of it. Plus, there are lots of free online tools to help get you started.

On-Page & Off-Page SaaS SEO

On-page SEO refers to any optimization techniques that you apply to your website, such as optimizing your title tags, URLs, and content using your chosen keywords.

Off-page SEO, on the other hand, refers to any optimization that is carried out away from your website. For example, link building, email outreach, and content promotions.

The former tends to be easier to implement as you are in direct control of your site, whereas anything that occurs somewhere else, can be influenced by external factors.

Technical SaaS SEO

Technical SEO is widely regarded as the most difficult form of SEO but also the most important. It refers to the technical abilities of your site, such as indexing, navigation, and speed, and affects how easily it can be crawled by Google and other popular search engines.


Link-building is the practice of increasing the number of quality backlinks to your website and is an integral part of SaaS SEO. There are lots of different places to look for link-building opportunities, such as on Q&A sites, roundups, trend reports, and testimonials.

You can also create your own backlink opportunities by writing guest posts and joining industry panels.

Final Thoughts

The above is just a brief introduction to SaaS SEO and everything that it entails, but you will have to find out for yourself what works best for you and your SaaS business.

Remember that this is a learning curve, and you will make mistakes, but with a little bit of perseverance and a lot of work, you will get there!