Maximizing Your Facebook Likes: Essential Metrics to Track


Likes on Facebook matter a lot even though they are not being given much weightage nowadays. Likes are the first thing that anyone sees when they are viewing a post. Hence, if your posts are not getting maximum likes, you might also miss engagement and views on your posts.

In this article, we will be discussing some tips and tricks that will help in maximizing your Facebook likes. We will be also discussing what metrics you can track to find out how your video is faring in the “likes” criteria.

Essential Metrics to Track for Facebook Likes

There are a few metrics that you need to track to find out how your content can gain more likes. Below are the metrics discussed in detail:

  1. Followers’ growth

An increase in your number of followers will help you understand how many of those new followers are liking your posts. You can encourage new followers to like your posts to bring a hike in the total number of likes.

  1. Reach

The number of people who have seen your content amounts to the total number of views your content has received. The more views your content receives, the more likes your video may gain.

  1. Conversion rate

These metrics will help you understand how many people are following your call-to-action requests. These people will be liking your posts and sharing the posts as well.

  1. User engagement

An engaged user is the one that is most likely to leave a like on your posts. A high engagement rate on your posts signals that your post is clicking with your audience. It also means that your content resonates with your audience’s preferences.

How to Maximize Likes on Facebook?

Before delving deeper, you need to understand that there are two types of likes on Facebook: Page likes and Post likes. Post likes are likes that you receive on your posts and page likes are the ones that you receive on your page. We recommend focusing on getting post likes as these likes automatically convert into page likes. Let us find out how you can maximize the number of likes on this platform.

  1. Focus on your content

The first and foremost thing to do is to focus on creating content that is sure to attract your audiences’ attention. Post content that has already been loved by the audience in some form. You can also use your old content that was loved by the audience and post it again in a new way. Redesign and revamp your posts according to your audience’s choices.

  1. Set time for your posts

Are you guilty of creating great content but posting them at irregular times? If yes, then this might be a big reason behind likes on your posts not increasing. Posting at the right time is crucial for your posts to get noticed. Find out when your audience is most active and push your posts to the platform accordingly. Also, be regular with your posts, neither go overboard nor be scarce with the quantity of your posts.

  1. Follow trends

360 videos are in trend on the platform so opt for shooting such videos. You can also post content to your stories and see how it brings an increase in likes on your posts. Another option to increase likes is to go live on the platform. Live videos help you to connect with your audience in real-time.

Include trending audio tracks and transition effects in your videos. Following the trend will garner more likes on your posts.

  1. Host contests and giveaways

Hosting contests and giveaways is sure to attract the attention of your audiences. People love to participate in contests and win prizes, so hosting a contest will encourage your viewers. Set rules such as liking and sharing the post is mandatory to participate in contests and giveaways. This will help in getting more likes and engagement on your posts.

  1. Engage with the audience and other creators

Merely posting great content is not the end of the road. You need to create a community that includes both your audiences and other influencers. This helps you to better understand who your audience base is. Being part of a community wherein creators that have a similar audience base and market as yours will help you in your Facebook journey. You will be getting a lot of new ideas that can help you in creating content with maximum likes.

  1. Collaborate with other brands

A lot of brands collaborate with influencers to promote their products. If given such an opportunity, you should give it a try. The followers and customers of that particular are sure to leave a like on your content. You can also collaborate with other influencers to create new content. This will help both of you as followers of both creators will like the video. Hence your video might even go viral as a result of these collaborations.

  1. Use promotion tools and techniques

Apart from the above-mentioned tips, you can also use promotional tools such as paid Facebook ads to garner more likes. Using Facebook Insights to understand your audiences’ preferences is also recommended. You can check how long a particular video is being viewed and how many views it has received. This will help you to understand how a video is faring on the platform. If the video was a success, find out the reasons behind it and use those tips for creating your next content.

Promoting your posts on other platforms is another great option that you can opt for. Also, post your content on your website as well to gain more views.

To conclude, these tips and techniques will be a great help for you in your Facebook journey. You can use these tips to maximize the number of likes on your videos. So, it is time for you to move on with your Facebook journey. We will be here waiting for your next viral content.