Cole Bennett’s Net Worth: How Much Does He Make Per Music Video?


Cole Bennett is a successful entrepreneur, director, and producer in the music industry. He has worked with some of the biggest names in the industry and has gained immense popularity. In this article, we’ll be discussing Cole Bennett’s net worth and the various factors that have contributed to his success.

Who is Cole Bennett?

Cole Bennett is an American music video director, editor, and producer from Plano, Illinois. He is best known as the founder and CEO of Lyrical Lemonade, a multimedia agency that produces creative music videos for up-and-coming rappers. His work has been featured in The New York Times, Fader, Complex, and Pitchfork.

Cole Bennett’s Early Life

Cole Bennett was born on May 14, 1996, in Plano, Illinois. He started his journey to success as a high school student in Plano when he started a blog called Lyrical Lemonade, which gave him the space to share his thoughts about artists in the greater Chicago area. To give aspiring artists the exposure they needed to succeed, he started filming their live performances and posting them on his YouTube channel.

Cole Bennett’s Rise to Success

Cole Bennett’s videography skills were steadily improving throughout the early and mid-2010s. It wasn’t long before rappers started asking for more involved shoots—promo videos, teasers, and most importantly, music videos. While Cole wasn’t a gifted music video director right off the bat, his hard work paid off. His creative and visually stunning videos caught the attention of a wider audience, and his work gained more recognition and popularity.

In 2015, Cole Bennett launched Lyrical Lemonade, which started as a blog featuring music reviews and interviews with artists. The blog quickly gained a following, and Cole began to use the platform to promote his music videos and the artists he worked with.

As Lyrical Lemonade grew in popularity, Cole Bennett expanded the brand to include merchandise, live events, and a record label. Today, Lyrical Lemonade is one of the most popular music and entertainment brands, with a massive following on social media and a reputation for discovering and promoting emerging talent in the music industry.

Cole Bennett’s Net Worth

Cole Bennett’s net worth is estimated to be around $20-$30 million, according to various sources. While it’s difficult to determine his exact net worth, it’s clear that he has made a fortune from his work in the music industry.

How Much Does Cole Bennett Charge for a Music Video?

Cole Bennett’s prices for a music video vary depending on the complexity of the shoot and the artist’s budget. However, sources suggest that he charges between $25,000 and $75,000 per music video.

Main Contributors to Cole Bennett’s Net Worth

There are several factors that have contributed to Cole Bennett’s net worth. Some of the most significant include:

Cole Bennett’s YouTube Channel

Cole Bennett’s YouTube channel, Lyrical Lemonade, is one of the most popular music video channels on the platform. With over 21 million subscribers and 8.5 billion views, it’s no surprise that it’s a significant contributor to his net worth.

Cole Bennett’s Music Video Shoots

Cole Bennett is known for producing creative and visually stunning music videos. His work has caught the attention of some of the biggest names in the music industry, and his videos have become a must-have for any aspiring artist.

Cole Bennett’s Brand Deals and Sponsorships

As the founder and CEO of Lyrical Lemonade, Cole Bennett has been able to secure lucrative brand deals and sponsorships with various companies. These deals have been a significant source of income for him.