Best Time to Post on TikTok in 2023 for Your Business


Have you noticed certain videos going viral on certain days or at specific hours? Could it be the content? The hashtags? Or, is it all about timing? Well, with so much content being uploaded every second, it’s hard to know exactly when your business should post to get the most engagement.

As we head into 2023, finding the optimal time to post for your business on TikTok can be a game-changer. Each moment holds potential for your content to hit the sweet spot of engagement. So, let’s discuss the best time to post on TikTok in 2023 for your business. Let’s dive in;

Importance of Timing for TikTok Posts in Business Marketing

When it comes to TikTok and business marketing, timing is everything. Not just the content, but when you post plays a massive role.

Here’s why:

  • Catching the Wave: TikTok’s algorithm favors content that gains engagement quickly. If your post is published when your audience is most active, you’re more likely to get a flurry of likes, comments, and shares, making your content more visible in the TikTok universe.
  • Global Reach: TikTok is a global platform. Posting at optimal times can garner attention from users across different time zones, effectively expanding your brand’s reach.
  • Audience Connection: Understanding when your audience is online allows you to connect with them on a deeper level. Sharing content during these hours means your target demographic will see it, engage with it, and remember your brand.
  • Managing Competition: Posting at non-peak times can sometimes work to your advantage as well. With fewer new posts vying for attention, your content has a better chance of standing out.

Each audience is unique, so it’s essential to experiment, observe, and optimize your posting times to maximize your TikTok marketing success.

Best Time to Post on TikTok in 2023 for Your Business

Here’s a handy guide to help you determine when to post your content for maximum reach and engagement.


⮚ The General Rule of Thumb

While it’s always crucial to consider your specific target audience, the general rule is to post when user activity peaks. This typically includes the morning rush, lunch breaks, and evenings after work.

⮚ Peak Usage Hours

  • Morning Activity: Kick start the day by posting between 6 AM and 9 AM. TikTok users often check their feeds first thing in the morning. You can also take advantage of the “morning routine” trend and showcase your product or service in a relatable way during this time period.
  • Lunch Breaks: Capture the mid-day audience by posting around 12 PM to 2 PMwhen users are on their lunch breaks. You can also take advantage of the “lunchtime hacks” trend and share tips or tricks related to your business during this time.

⮚ Evening and After Work

  • Post-Work Relaxation: After a long day at work or school, many users turn to TikTok for some post-work relaxation. It’s important to note that the peak usage hours mentioned earlier also fall under this time period, so you may want to post during both 6 PM to 8 PM and 9 PM to 10 PM to maximize your reach.
  • Leisure Time:Even after the peak hours are over, there’s still a significant number of users scrolling through TikTok during their leisure time in the evening. Consider posting between 8 PM to 10 PM to reach this audience.

⮚ Weekday Insights

While the peak usage hours give us a general idea of when to post on TikTok, it’s also important to consider specific days of the week.

  • Monday Motivation: Monday mornings can be tough for many people, so why not provide some motivation through your content? Posting motivational or inspirational content on Mondays may resonate well with your audience and boost engagement.
  • Midweek Boost: By Wednesday, people may need a little pick-me-up to get through the rest of the week.

⮚ Weekend Engagement

  • Leisure Saturdays: On Saturdays, people are often looking for entertaining and lighthearted content. Use this day to post fun and creative content that aligns with your brand.
  • Sunday Funday:Sundays are usually reserved for relaxation and self-care, so your content should reflect that. Consider posting calming and positive content on this day to help your audience wind down.

⮚ Time Zone Considerations

  • Target Audience Time Zones: Research your target audience and determine which time zones they are primarily located in. This will give you a better understanding of the best posting times for your specific audience.
  • International Reach:TikTok has a global reach, so if your business is looking to expand internationally, it’s important to consider different time zones. Posting during peak usage hours in other countries can help you reach new audiences and potentially grow your brand.

⮚ Content Type Variation

  • Different Content, Different Times: Another important factor to consider is the type of content you are posting. Different types of content may perform better at different times.
  • Storytelling vs. Quick Entertainment: If you have a longer and more engaging video, consider posting during peak usage hours when people are more likely to spend time watching it. On the other hand, if you have a shorter and more entertaining video, you may want to post during leisure times when people are looking for quick entertainment.

Factors to Consider for the Best Time to Post on TikTok for Business in 2023

When it comes to TikTok, timing could be the key to your success in 2023.

Here are some factors you need to consider:

  1. The TikTok Algorithm: TikTok’s algorithm operates on the principle of engagement. An understanding of the factors that influence visibility, such as engagement rates, relevancy, and popularity, will help optimize your posting times.
  2. Your Target Audience:Who are they, and when are they most likely to be on TikTok? Understanding your audience’s habits can help you hit that sweet spot. High school students might be most active after school hours, while working adults are likely scrolling during lunch breaks or after work.
  • Your Industry:If you’re in the fitness industry, posting fitness tips early morning might catch those early-bird exercisers. For food industries, meal times could be a great opportunity.
  1. Competitor Analysis: Keep a watchful eye on your competitors. When are they posting? Is it working for them? You could learn from their successes (and mistakes).
  2. Your Content Type: Fast-paced, energetic content might work better in the active hours of the day, while calming, relaxing content could be best for the evenings.
  3. Your TikTok Analytics: Last but not least, don’t forget to check your analytics. They offer a wealth of data about the performance of your past posts and can guide you in determining the optimal time to post.


Q: How do I get more views on TikTok 2023?

A: To increase your views on Tiktok, you can try posting during peak hours, using trending hashtags and creating engaging content that resonates with your target audience.

Q: When should I post on TikTok for business?

A: The perfect timing can vary, but generally, posting between 10 to 11:50 AM, 2:30 to 4 PM, and 6:30 to 9:30 PM, Tuesdays through Thursdays can help your content reach more eyes.

Q: Is TikTok good for small businesses?

A: Absolutely! TikTok is a powerful tool for small businesses, providing a massive, engaged audience and a platform to showcase your unique brand.

Q: How much does TikTok pay per 1,000 views 2023?

A: The payout varies, but typically, TikTok pays between $0.02 – $0.04 per 1,000 views.

Q: How do I get more views on TikTok for business?

A: Engaging with your community, creating challenges, and using relevant and trending hashtags are some strategies to increase your views.

Q: Why are my views so low on TikTok 2023?

A: There could be several reasons why your views may be low on TikTok, such as:

  • Posting during off-peak hours when users are less active
  • Not using popular hashtags or relevant trending content in your videos
  • Not engaging with other users or collaborating with fellow creators

If you are experiencing low views, try adjusting these factors and see if it makes a difference.

Q: Who is the most popular TikTok creator 2023?

A: According to current statistics, the most popular TikTok creator in 2023 is Khabane Lame, also known as “Khaby Lame.” He has over 162 million followers and is known for his entertaining comedy videos.


In conclusion, there is no one “best” time to post on TikTok. It’s important to experiment with different posting times to see what works best for your business. Consider the general rule of thumb, weekday insights, time zone considerations, and the type of content you are posting to optimize your posts for maximum engagement and reach.

By following these general guidelines and considering the specific factors outlined above, you can optimize your TikTok posts for maximum reach and engagement in 2023. So, keep creating engaging content and don’t forget to share it at the right time. Good luck and thanks for reading!