Without question, product packaging can make a significant impact on a brand. It’s what your customers first notice before they use your products. Thus, to maximize the value of your products, it’s a smart idea to partner with a reliable packaging printing company.
If you’re in the lip gloss business, you know the impact of quality packaging. It makes some customers spring for a particular product, leaving others gathering dust on the shelf. And if such packages could speak, they probably would have intriguing stories to tell.
Well, how do you add the wow factor to your packaging? Here are some nifty and trendy box designs to ensure your lip gloss brand puts its best foot forward and creates a lasting impact:
1. Stylize with Modern Artwork
Modern design elements can make your lip gloss packaging stand out. For instance, uncommon abstract shapes can create patterns or emphasize certain parts of the package design by adding depth and texture. You may also incorporate bright color palettes into the design to create an impression of sophistication while adding vibrancy to the overall look.
A natural and organic look and feel can also captivate customers. By incorporating nature-inspired artwork into your boxes, you can give your products a calming feel and make them irresistible to customers. To this end, you may use earthy hues like brown and beige to enhance the organic feel while adding a touch of natural beauty.
Likewise, unconventional yet artistic typography can pique interest in your packages. These elements can help you get a step up on your competition, making your lip gloss stand out.
2. Add Luxe Appeal with Gold or Silver Foiling
Let’s agree; gold and silver are always in vogue. Thus, you can’t go wrong with these colors when packaging your lip gloss. Adding a coat of gold or silver foiling can add elegance and luxury, making your packaging boxes pop.
Gold or silver foil printing signifies your commitment to offering quality products. Plus, it helps you create a great first impression – the currency of the cosmetics industry. Thus, when prospective customers browse various products, they’re more likely to stop and rationalize, “this is different. Maybe I should try it.” In short, such foiling relays your brand’s message by depicting elegance and luxury, essential qualities for any business in the competitive sector.
3. Offer a Sneak Peak with a Show of Window
There’s something about windows we all like: maybe it’s the promise of what lies behind them or the desire they evoke. So, if you want your customers to see what they can expect once they unbox their lip gloss package, add a window to your boxes.
That way, they don’t have to imagine how the product looks or waste valuable time opening the box to check it out. With a quick glimpse, they can determine whether they like your product. And if they do, they can snap it up. Go ahead – draw their attention and encourage them to purchase your product with a show window.
4. Fancy Up with Cutout Features
Adding cutouts to your lip gloss boxes is a fantastic way to give them an eye-catching look and draw attention. For instance, you can use laser cutting technology to create intricate designs such as interlocking circles or stars on the packages. In so doing, your products will be more striking as customers associate you with quality and attentiveness to detail.
Moreover, you can use cutouts to add a handle to your box – a nice touch if you sell luxury lip glosses. This can give your product a touch of sophistication while allowing customers to carry the box conveniently.
5. Keep it Clean and Minimalistic
A clean, minimalistic design lets you showcase your product without overstimulating your prospective customers’ senses. If you have too much going on, your branding message could be lost in translation, if we may.
For instance, you may use one bold hue that drives your message home. Or, you may opt for two or three complementary colors that blend seamlessly and make your product pop. Alternative, sleek, yet simple artwork can express a bold aesthetic. The idea is to ensure the design looks unified – no clutter or throwing anything too chaotic into the mix.
Every designer has in mind what they perceive as ideal packaging elements. Whether earthy hues or simple design elements tickle your fancy, the aim is to wow your customers. With that in mind, we hope the lip gloss packaging ideas above cause you to reimagine your design. Perhaps, they’re the missing pieces you need to complete your sales or design puzzle.