Do you ever feel like finding seller leads in real estate is a constant grind?
You don’t have to overcomplicate things or wear yourself out.
What works are simple, repeatable methods that put you in front of homeowners who may or may not be ready to sell.
I know it can feel frustrating when you’re putting in the effort and not seeing immediate results but small, consistent actions really add up over time.
Here are some practical ways you can start generating leads this week.
5 Simple Practical Ways to Get Seller Leads in Real Estate
- Reach out to past clients and your network
Your old clients and contacts are gold.
Send a quick text, email, or call with a short market update or just check in. A CRM like Follow Up Boss helps you keep track, so no one slips through the cracks. People tend to call the agent who stayed in touch. - Hang out in online communities
Reddit, Nextdoor, and local Facebook groups are full of homeowners asking questions about selling.
Jump in, answer questions, and share helpful tips without pitching. Stay active in the conversations and check back regularly to keep your presence visible. - Share short, useful content online
Post quick tips, recent sales, or simple market updates.
Use your focus keyword here and there to make it clear what you do. Tools like Canvamake it easy to create graphics that look professional without taking hours.
You don’t need a massive social media presence consistency matters more than volume. - Run straightforward, targeted ads
Ads can still work even if your budget is small.
Keep your message simple, your call to action should be clear, and test a few headlines and images to see what works.
It can be tricky to know what will grab attention so really pay attention to what gets a response. Focus on homeowners in your area who may be thinking about selling. - Use property data tools
Track down homeowners likely to sell with tools like DealJoy.AI or Melissa Data.
Look for long-term owners, vacant homes, or rentals showing signs of trouble. A short, consistent letter or email each week can generate steady leads over time. - Host free neighborhood home value check-ins
You can also offer a quick, friendly session where neighbors can see what their home is worth. Promote it online and in person.
Collect RSVPs with Google Forms to stay organized. People who show up are usually thinking about selling but haven’t made a move yet. So this is the perfect opportunity to get ahead of your competition.
Take Action and Start Seeing Leads
Getting seller leads works best when you show up consistently.
Pick a few, or maybe even do all of these strategies, use the tools that make them easier, and repeat every week.
You will certainly build a steady flow of potential listings and grow your business over time. It’s just a matter of starting small and staying consistent. Keep at it and your list of potential sellers will organically expand.